At the initiative of the Embassy of Armenia in Belgium, a distinguished presentation and tasting of Armenian Van Ardi wines took place. The event showcased the rich heritage and potential of Armenian winemaking on the European stage, with a particular focus on Belgium.

During the gathering, Ambassador Balayan delivered an insightful address on the history of Armenia’s wine industry, highlighting the unique qualities of Armenian wines and their promising export prospects in the European market. He underscored Belgium’s pivotal role in this endeavor, emphasizing the growing demand for distinctive wines in the region.

Werner Leemans, the representative of Van Ardi in Belgium, further enriched the occasion by sharing the story behind Van Ardi’s exceptional winemaking traditions. He delved into the nuances of their craft, shedding light on the meticulous processes that define Van Ardi wines and set them apart.

The event saw a distinguished assembly of guests, including prominent figures from Belgium’s political, business, and cultural spheres, as well as representatives from the European Union. Their participation underscored the broad interest in and appreciation for Armenian wine.

These events, orchestrated by the Embassy of Armenia in Belgium, are part of a broader effort to promote Armenian products in the Belgian market. They aim to enhance Armenian-Belgian trade relations and foster economic cooperation, thereby strengthening ties between the two nations.